Noticias lucrativas?

Deixo aqui alguns excertos do texto de Jeff Jarvis escreveu no seu blogue Buzzmachine.

Três ideias para reflectir e que muito se enquadram nesta nova fase da vida dos media.

Afinal as noticias devem ser lucrativas? 

Os jornalistas têm de ser empreendedores e ter visão de mercado quando realizam o seu trabalho?

Ou devem apenas fazer aquilo que fazem melhor: informar sem olhar a quem?

"...many students invariably talk about what they want to do. In my best imitation of a gruff old-timer, I tell them nobody gives a shit what they want to do, save perhaps their mothers. They should care about what the public — their customers — want and need them to do. They need to care about the market if they have any hope of the market sustaining them. That is why they start every term talking with the public they hope to serve. They always come back with surprises."

"In the long run, cynically giving the public only what it thinks it wants will not deliver value and will fade like the fad it must be. I have that much faith in the market."

"The problem is that journalists don’t know shit about business. Culturally, they don’t want to."

Olhando para este gráfico publicado em 28 de Fevereiro pela The Atlantic parece que teremos de descobrir as respostas rapidamente.

Os números são explícitos, mas as leituras que podemos fazer deles são várias e a que Derek Thompson  faz neste  artigo "The Collapse of print Advertising in 1 Graph" são interessantes.

"Call it creative if you want, but this is what economic destruction looks like. Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.

You sometimes hear it said that newspapers are dead. Now, $20 billion is the kind of "dead" most people would trade their lives for. You never hear anybody say "bars and nightclubs are dead!" when in fact that industry's current revenue amounts to an identical $20 billion."

"So the reason newspapers are in trouble isn't that they aren't making lots of money -- they still are; advertising is a huge, huge business, as any app developer will try to tell you -- but that their business models and payroll depend on so much more money."

Afinal qual é o problema? As empresas jornalísticas lucram pouco, ou gastam de mais?

Precisamos afinal de um modelo de negócio que garanta mais ganhos? Um que seja mais eficiente ou um conjunto das suas soluções?